Packaging for Yashima Yakinori Seaweed, used for wrapping sushi. The product was meant for restaurant use and had to look Japanese, trusted and traditional. It was decided to use a similar design to how nori was packaged a long time ago to give it an old and traditional feel, because traditional is linked to trusted brands. The same front design was used for all the different qualities of the product, a different sticker with quality indication would be put on the front for each different nori. On the back a sticker is placed with all the mandatory information for import into the EU and Middle East in 7 languages. Each different product has a different custom barcode illustration.